JVI Secret Gardens: A Nashville Hit IGC Retailer November/December 2016 Issue

JVI Secret Gardens beckons to drivers traveling on busy Donelson Pike, a main traffic route in Nashville. One glance reveals its secret to success -this gem of a garden center is filled with amazing colors, the sweet scents of flowers and the gentle sounds of flowing water features.
Curving pathways invite visitors to explore, as they gaze at the hanging bas-kets overflowing with bright flowers above them. Container plants displayed in mixed groupings show each at its best advantage by color, form, shape and leaf texture.
JVI’s property covers an acre. There is space for 30 vehicles in the front parking area and overflow space at a yoga studio on one side and pizza shopon the other. A water feature highlights the main building. It’s approximately 1,000 square feet and is shared by the office and hardgoods display area. Bulk goods are neatly stacked along the fence.
Across from the store is a structure with the look and feel of a rustic cabin, complete with a front porch. It overlooks a larger, fully-landscaped water feature. This has become the inspirational spot for creating display ideas and planning promotions, as well as for landscape design and consultation.
JVI kicks off the spring season by exhibiting at the Nashville Lawn and Garden Show, a four-day event that runs during the first of March. Then, they start back at the garden center, building additional display pieces, putting a fresh coat of paint where needed, and sprucing and stocking for spring.
Fall business is heavy on pumpkins, mums and pansies. The store sells Christmas trees in the winter, closing for the season before Christmas Eve. “The administrative side of the business takes more time as we grow,” Owner Derek Johnson says. “That’s ongoing, and we also monitor things at the site when we’re closed. We always work in some vacation time in a warm climate.” But even throughout the break, they look out for their cus-tomers. The website and a sign on the gate deliver this message: “If you need us, call us.”